I finished up my new set of unit label tags for my ACW armies for the game this past Saturday. An example of them is shown below:
Here we see Richard Ewell inspiring the 48th Mississippi.
Visually, they are significantly better than the usual black background with white numbers that I normally use. However, the unit ratings are a bit smaller to allow room for the unit and leader names. Since the primary purpose is to quickly and easily identify the unit's ratings and the leader's rating, this can sometimes be an issue.
The biggest problem I noted in the game is that players NEVER referred to the unit or officer name in the game. It was never "the 48th Mississippi is firing at...", or "Ewell moves to the 50th Georgia to attempt a rally....". Instead it was "these guys are going to move up and melee those guys" and "this guy is going to roll for movement".
That makes those hours of preparing, printing, mounting and trimming the labels look like a dubious investment in energy....
So - my question - in your experience do players ever refer to units by name? Or do they just ignore that in the heat of battle and just refer to "these guys" and "those guys"?